39% of People Love Watching Food Reels on Instagram

Food influencers have become big trendsetters in today’s time. According to Bootstrapped Ventures, food reels content is the first choice of 39% users on Instagram. Its reach is more than topics like music, fashion and travel. Many food trends have come to India thanks to food bloggers. Let’s know about some viral food trends of social media today.

Recently, content creator Ayush was shown a picture of Croissant in a video and asked, ‘What is it called?’ Ayush replied, ‘Patties’ then he was told the correct name ‘Croissant’. Ayush misheard it and said, ‘Prashant?’ After this video, the food trend Prashant started going viral on social media. Companies like Britannia and Swiggy also became a part of it.

Dubai’s viral Kunafa chocolate trend has also gone viral. A luxury chocolate brand in Dubai gave it a new look by mixing crispy Kunafa and creamy filling. From there, this trend became global and now many international brands are also making products on this food.

Food influencers are launching their own products. The influence of food influencers is no longer limited to just creating trends. Many bloggers are even launching their own food brands. They are doing curated snack lines, cloud kitchens and collaborations with restaurants. For example, famous YouTuber Kabita Singh has launched her product ‘Kabita’s Kitchen Masala Mix’.