Airtel Announces Free One-Year Subscription to Perplexity Pro AI for Its Users
Bharti Airtel, one of India’s leading telecom operators, has introduced a major value-added service for its customers by offering a free one-year subscription to Perplexity Pro, an advanced AI-powered answer engine. The initiative is being positioned as part of Airtel’s larger push to integrate digital tools and smart services into its ecosystem to enhance user experience and keep pace with emerging technology trends.
What Is Perplexity Pro?
Perplexity Pro is an AI-based platform that combines real-time internet access with advanced conversational capabilities to provide accurate, sourced answers to users’ queries. Unlike traditional search engines that return a list of links, Perplexity delivers direct, curated responses, often with cited sources, making it useful for professionals, students, and anyone seeking efficient, factual information.
The Pro version comes with added features such as:
- Faster response times
- Deeper research capabilities
- Priority access to new tools
- No usage limits or restrictions
Who Can Avail the Offer?
The free subscription is available to all Airtel mobile customers, including both prepaid and postpaid users. Airtel is expected to begin rolling out the offer in phases, allowing eligible customers to claim the Perplexity Pro plan directly via the Airtel Thanks app or through the official Airtel website.
This offering is part of a broader effort by Airtel to:
- Enrich its digital services portfolio
- Provide tools that support productivity and learning
- Differentiate itself from competitors in India’s telecom market
How to Activate the Free Subscription
Users will need to follow a simple activation process that may involve:
- Logging in to the Airtel Thanks app.
- Navigating to the “Discover Airtel” or “Rewards” section.
- Selecting the Perplexity Pro offer and verifying eligibility.
- Following the provided link to create or link their Perplexity account.
Once redeemed, the subscription is valid for 12 months at no cost.
Why This Move Matters
The partnership represents a significant shift in how telecom providers are leveraging AI to deliver value beyond data and calls. By bundling a productivity-centric AI subscription, Airtel is aligning itself with the evolving digital habits of its users, many of whom are looking for tools that can assist with research, decision-making, and learning.
It also reflects the growing importance of AI-powered platforms in everyday life, and how such integrations are becoming key differentiators in telecom service offerings.
Looking Ahead
With AI increasingly becoming a staple of modern digital life, Airtel’s offer not only empowers users with smarter tools but also sets a precedent for future collaborations between telecom providers and AI platforms.
As user adoption of such tools grows, this partnership could lead to deeper integrations, new bundles, and wider access to AI-driven capabilities in India’s digital landscape.